{"id":103212,"date":"2026-05-26T04:59:12","date_gmt":"2026-05-26T04:59:12","guid":{"rendered":"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/"},"modified":"2026-05-26T04:59:12","modified_gmt":"2026-05-26T04:59:12","slug":"brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon","status":"publish","type":"post","link":"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/","title":{"rendered":"Brut\u00e1lisan n\u0151 a rekl\u00e1mok m\u00e9rt\u00e9ke az online streaming szolg\u00e1ltat\u00e1sokon"},"content":{"rendered":"

Az emberek egyre ink\u00e1bb d\u00fch\u00f6sek a Netflixre, az Amazonra \u00e9s a Google-ra, mert ma m\u00e1r ezeken a fel\u00fcleteken is rekl\u00e1mokkal tal\u00e1lkoznak \u2014 pedig a streaming megjelen\u00e9sekor azt \u00edg\u00e9rt\u00e9k, hogy v\u00e9ge a megszak\u00edt\u00e1soknak. Valaha egyszer\u0171 volt a t\u00e9v\u00e9z\u00e9s: le\u00fclt\u00e9l, elind\u00edtottad a filmet, \u00e9s legfeljebb id\u0151nk\u00e9nt szak\u00edtott\u00e1k meg a m\u0171sort rekl\u00e1mokkal. Ma azonban a streamingplatformok ugyanoda jutottak, mint a r\u00e9gi telev\u00edzi\u00f3 \u2014 s\u0151t, sok szempontb\u00f3l m\u00e9g moh\u00f3bbak: el\u0151fizetsz, de m\u00e9gis rekl\u00e1mokat kell n\u00e9zned. Az Omdia el\u0151rejelz\u00e9se szerint a csatlakoztatott t\u00e9v\u00e9rekl\u00e1mok piaca 2030-ra ak\u00e1r 81 milli\u00e1rd doll\u00e1rra n\u0151het (2025-ben m\u00e9g 44 milli\u00e1rd k\u00f6r\u00fclire becs\u00fclt\u00e9k), vagyis n\u00e9h\u00e1ny \u00e9v alatt hatalmasra duzzadhat a streamingre k\u00f6lt\u00f6tt rekl\u00e1mbev\u00e9tel.<\/p>\n

A p\u00e9nz a n\u00e9z\u0151k figyelm\u00e9b\u0151l sz\u00e1rmazik: b\u00e1r a line\u00e1ris t\u00e9v\u00e9z\u00e9s visszaszorul, a hirdet\u0151k \u00e1tk\u00f6lt\u00f6znek oda, ahol el\u00e9rik a k\u00f6z\u00f6ns\u00e9get \u2014 a streamingszolg\u00e1ltat\u00f3khoz, ahov\u00e1 kor\u00e1bban a rekl\u00e1mok el\u0151l menek\u00fclt\u00fcnk. A nagy amerikai technol\u00f3giai c\u00e9gek egyre nagyobb kontrollt szereznek a nappalik felett: Amazon, Google \u00e9s Netflix domin\u00e1lj\u00e1k a piacot, \u00e9s el\u0151rejelz\u00e9sek szerint 2030-ra a glob\u00e1lis rekl\u00e1mbev\u00e9telek jelent\u0151s r\u00e9sz\u00e9t \u0151k szerezhetik meg. A YouTube k\u00fcl\u00f6n\u00f6sen er\u0151s, egyre hosszabb rekl\u00e1mokkal \u00e9s folyamatosan n\u00f6vekv\u0151 pr\u00e9miumd\u00edjakkal; az Amazon a Prime-el\u0151fizet\u00e9s mell\u00e9 is rekl\u00e1mokat tesz, hacsak nem fizetsz t\u00f6bbet; a Netflix pedig most ugyanolyan gyakorlatot k\u00f6vet, amit kor\u00e1bban kritiz\u00e1lt. A szolg\u00e1ltat\u00f3k tiszt\u00e1ban vannak azzal, hogy a n\u00e9z\u0151k ut\u00e1lj\u00e1k ezt, m\u00e9gis folytatj\u00e1k, mert m\u0171k\u00f6dik: sokan morgol\u00f3dnak, de maradnak el\u0151fizet\u0151k. T\u00f6bb rekl\u00e1m, dr\u00e1g\u00e1bb csomagok, kevesebb val\u00f3di v\u00e1laszt\u00e1s \u2014 \u00e9s a t\u00e9v\u00e9gy\u00e1rt\u00f3k, mint az LG, Samsung vagy Hisense, szint\u00e9n bel\u00e9pnek a j\u00e1t\u00e9kba, \u00edgy maga a k\u00e9sz\u00fcl\u00e9k is rekl\u00e1mfel\u00fclett\u00e9 v\u00e1lik. A nappaliban zajl\u00f3 harc \u00faj szintre l\u00e9pett, \u00e9s a csatat\u00e9r a figyelmed.Eredeti cikk: elolvasom<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Az emberek egyre ink\u00e1bb d\u00fch\u00f6sek a Netflixre, az Amazonra \u00e9s a Google-ra, mert ma m\u00e1r ezeken a fel\u00fcleteken is rekl\u00e1mokkal tal\u00e1lkoznak \u2014 pedig a streaming megjelen\u00e9sekor azt \u00edg\u00e9rt\u00e9k, hogy v\u00e9ge a megszak\u00edt\u00e1soknak. Valaha egyszer\u0171 volt a t\u00e9v\u00e9z\u00e9s: le\u00fclt\u00e9l, elind\u00edtottad a filmet, \u00e9s legfeljebb id\u0151nk\u00e9nt szak\u00edtott\u00e1k meg a m\u0171sort rekl\u00e1mokkal. Ma azonban a streamingplatformok ugyanoda jutottak, […]<\/p>\n","protected":false},"author":2,"featured_media":103213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-103212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nBrut\u00e1lisan n\u0151 a rekl\u00e1mok m\u00e9rt\u00e9ke az online streaming szolg\u00e1ltat\u00e1sokon - H\u00edrhangya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brut\u00e1lisan n\u0151 a rekl\u00e1mok m\u00e9rt\u00e9ke az online streaming szolg\u00e1ltat\u00e1sokon\" \/>\n<meta property=\"og:description\" content=\"Az emberek egyre ink\u00e1bb d\u00fch\u00f6sek a Netflixre, az Amazonra \u00e9s a Google-ra, mert ma m\u00e1r ezeken a fel\u00fcleteken is rekl\u00e1mokkal tal\u00e1lkoznak \u2014 pedig a streaming megjelen\u00e9sekor azt \u00edg\u00e9rt\u00e9k, hogy v\u00e9ge a megszak\u00edt\u00e1soknak. Valaha egyszer\u0171 volt a t\u00e9v\u00e9z\u00e9s: le\u00fclt\u00e9l, elind\u00edtottad a filmet, \u00e9s legfeljebb id\u0151nk\u00e9nt szak\u00edtott\u00e1k meg a m\u0171sort rekl\u00e1mokkal. Ma azonban a streamingplatformok ugyanoda jutottak, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/\" \/>\n<meta property=\"og:site_name\" content=\"H\u00edrhangya\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-26T04:59:12+00:00\" \/>\n<meta name=\"author\" content=\"Nemes Gabor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nemes Gabor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/\"},\"author\":{\"name\":\"Nemes Gabor\",\"@id\":\"https:\/\/hirhangya.hu\/#\/schema\/person\/ad1b32f6cde48eb8bc14fa7efd4d70b5\"},\"headline\":\"Brut\u00e1lisan n\u0151 a rekl\u00e1mok m\u00e9rt\u00e9ke az online streaming szolg\u00e1ltat\u00e1sokon\",\"datePublished\":\"2026-05-26T04:59:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/\"},\"wordCount\":409,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/hirhangya.hu\/#organization\"},\"image\":{\"@id\":\"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hirhangya.hu\/wp-content\/uploads\/2026\/05\/netflix-1024x547-NZAjkG.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/\",\"url\":\"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/\",\"name\":\"Brut\u00e1lisan n\u0151 a rekl\u00e1mok m\u00e9rt\u00e9ke az online streaming szolg\u00e1ltat\u00e1sokon - 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H\u00edrhangya","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/","og_locale":"hu_HU","og_type":"article","og_title":"Brut\u00e1lisan n\u0151 a rekl\u00e1mok m\u00e9rt\u00e9ke az online streaming szolg\u00e1ltat\u00e1sokon","og_description":"Az emberek egyre ink\u00e1bb d\u00fch\u00f6sek a Netflixre, az Amazonra \u00e9s a Google-ra, mert ma m\u00e1r ezeken a fel\u00fcleteken is rekl\u00e1mokkal tal\u00e1lkoznak \u2014 pedig a streaming megjelen\u00e9sekor azt \u00edg\u00e9rt\u00e9k, hogy v\u00e9ge a megszak\u00edt\u00e1soknak. Valaha egyszer\u0171 volt a t\u00e9v\u00e9z\u00e9s: le\u00fclt\u00e9l, elind\u00edtottad a filmet, \u00e9s legfeljebb id\u0151nk\u00e9nt szak\u00edtott\u00e1k meg a m\u0171sort rekl\u00e1mokkal. Ma azonban a streamingplatformok ugyanoda jutottak, […]","og_url":"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/","og_site_name":"H\u00edrhangya","article_published_time":"2026-05-26T04:59:12+00:00","author":"Nemes Gabor","twitter_card":"summary_large_image","twitter_misc":{"Szerz\u0151:":"Nemes Gabor","Becs\u00fclt olvas\u00e1si id\u0151":"2 perc"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/#article","isPartOf":{"@id":"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/"},"author":{"name":"Nemes Gabor","@id":"https:\/\/hirhangya.hu\/#\/schema\/person\/ad1b32f6cde48eb8bc14fa7efd4d70b5"},"headline":"Brut\u00e1lisan n\u0151 a rekl\u00e1mok m\u00e9rt\u00e9ke az online streaming szolg\u00e1ltat\u00e1sokon","datePublished":"2026-05-26T04:59:12+00:00","mainEntityOfPage":{"@id":"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/"},"wordCount":409,"commentCount":0,"publisher":{"@id":"https:\/\/hirhangya.hu\/#organization"},"image":{"@id":"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/#primaryimage"},"thumbnailUrl":"https:\/\/hirhangya.hu\/wp-content\/uploads\/2026\/05\/netflix-1024x547-NZAjkG.jpg","articleSection":["Uncategorized"],"inLanguage":"hu","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/","url":"https:\/\/hirhangya.hu\/index.php\/2026\/05\/26\/brutalisan-no-a-reklamok-merteke-az-online-streaming-szolgaltatasokon\/","name":"Brut\u00e1lisan n\u0151 a rekl\u00e1mok m\u00e9rt\u00e9ke az online streaming szolg\u00e1ltat\u00e1sokon - 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